Many CEOs forget they have a simple but potent weapon in their communications arsenal:
✍️ It’s called a “Letter from the CEO.”
Why is it so powerful?
Because it’s a direct, unfiltered megaphone to reach your key audience 📣
You can either be proactive or reactive with your Letter from the CEO. You can announce and celebrate good news. Or you can explain, warn against, or defend bad news 🎉 💣
A Letter from the CEO should be artfully written and beautifully crafted:
🖋️ A strong headline to sum up content and ethos
🖋️ Key themes with subheadings and catchy captions for visual breaks
🖋️ Bold charts, graphs, and screenshots for clarity
Remember that this is not a puff piece. So add a lessons-learned section.
😥 Profits down, revenues uncertain?
😥 Hemorrhaging talent?
😥 Getting negative press?
Be accountable, be candid, be introspective 🤔
I always like to close out each letter with a team and culture update.
Photos of company retreats with employees doing fun things are usually winners 🤽♀️🚴♂️🏄♀️
📝 End with a clear roadmap and some final words of wisdom
Set aside some time today to write your Letter to the people that matter most ✍️
Have you written a letter from the CEO?