Chitra Ragavan

A Letter from the CEO

Many CEOs forget they have a simple but potent weapon in their communications arsenal:

✍️ It’s called a “Letter from the CEO.”

Why is it so powerful?

Because it’s a direct, unfiltered megaphone to reach your key audience πŸ“£

You can either be proactive or reactive with your Letter from the CEO. You can announce and celebrate good news. Or you can explain, warn against, or defend bad news πŸŽ‰ πŸ’£

A Letter from the CEO should be artfully written and beautifully crafted:

πŸ–‹οΈ A strong headline to sum up content and ethos
πŸ–‹οΈ Key themes with subheadings and catchy captions for visual breaks
πŸ–‹οΈ Bold charts, graphs, and screenshots for clarity

Remember that this is not a puff piece. So add a lessons-learned section.

πŸ˜₯ Profits down, revenues uncertain?
πŸ˜₯ Hemorrhaging talent?
πŸ˜₯ Getting negative press?

Be accountable, be candid, be introspective πŸ€”

I always like to close out each letter with a team and culture update.

Photos of company retreats with employees doing fun things are usually winners πŸ€½β€β™€οΈπŸš΄β€β™‚οΈπŸ„β€β™€οΈ

πŸ“ End with a clear roadmap and some final words of wisdom

Set aside some time today to write your Letter to the people that matter most ✍️

Have you written a letter from the CEO?