Chitra Ragavan


Coaching and counsel rooted in decades of experience

My mission is to help you unleash your maximal potential for explosive growth.

Goodstory Strategies is a Boutique Advisory Firm Based in Washington D.C.

Advising CEOs and Tech Founders of some of the most cutting-edge tech companies since 2007.

A founder’s genius is typically the reason why a company is born, gains traction, and builds momentum. No matter the genius, most founders have not had real-life experience yet in how to scale something that transforms their ideas and dreams into the next big thing.

Welcome to Goodstory Strategies, a strategic advisory firm for technology founders and leadership teams. Our founder and CEO is Chitra Ragavan, an advisor to tech startups and a nationally-recognized former journalist. With our transformational strategies, corporate narrative, and executive coaching, we’re here to help turn founders into leaders – from startup to exit.

We provide 3 areas of much-needed focus and guidance:

Executive Coaching

Is essential with early-stage entrepreneurs, because even with the right strategies and tactics and a focused corporate narrative, the emotions and peaks and valleys of growth are tough to manage. I work with the founder and the leadership teams to help them create a solid understanding of their job to ensure they are communicating in a way that will allow the corporate narrative to take shape and hold, and then of course, how they move thru the process of growth. They need to not only be able to lead their teams but also be able to communicate with investors, the media, and clients in a way that ensures the message resonates and that the goals are clearly defined.

Strategic Positioning

Turning an idea into a product, a startup into a brand, and a founder into a leader requires a creative game plan that breaks through the noise of the status quo. With decades of experience as a journalist and a C-level strategic advisor to startups, Chitra offers founders and leadership teams the tools to make their vision a reality. Without cohesive strategies and tactics, startups can toil for years without being able to go from Zero to One. With her dual career expertise in journalism and startup positioning, Chitra brings powerful strategies to put companies on the map.

Corporate Narrative

Is the positioning of how the company faces both the world and the media and how that story is told both internally and externally. There is a problem that the company solves, and a client avatar that is being served. Chitra helps the founders be clear in how to shape that narrative so that it motivates and guides the internal teams, and also provides a winning formula that makes investors, boards, customers, and media want to get behind and invest in. The shaping of this corporate narrative, the brand equity, is the guidepost to win and how it is delivered to each constituent is going to determine the buy in from all.

“Chitra is the trusted advisor and right hand every CEO needs.”

– Scott Barrow, Chief Product Officer, Gem

Turning Founders into Leaders - from Startup to Exit

Our expertise is in executive coaching, positioning, and corporate narrative. Let us take your story to the next level and put your company on the map.

One-On-One Consultation

We only accept a small handful of clients each year based on a clearly-defined criteria.

Proven Strategic Framework

We guide founders with our proven, time-tested methodologies to overcome extraordinary odds.

Clear Competitive Advantage

Our clients have a clear competitive advantage through our high-level executive coaching, corporate narrative expertise, connections, and strategic advice and tactics.

Connections to Investors, Strategic Partners & Media

We help strategically align founders with venture funds, strategic partners, customers, investors, and journalists, on their journey from startup to exit.

“I cannot speak highly enough of her and am so thankful for the mentorship, introductions, and her point of view as a strategic advisor. She's an asset for any team, whether you're just starting your journey as a start-up or an established unicorn."

– Chris Williams, Founder and CEO, ZELOS

A Stellar Advisory Board

No matter how complicated the issues you confront, we have the best resources in our advisory board of seasoned subject matter experts in cybersecurity, intelligence, public safety, national security, law enforcement, voice technology, social impact, venture funds, marketing, and business development.

Bryan Cunningham

Cunningham, Levy, Muse, LLC


Bryan Cunningham is a leading international expert on cybersecurity law and policy, emerging technology, and surveillance issues.

Michael Hurley

Team 3i, LLC


Michael Hurley is President of Team 3i LLC, an international consulting company. In addition to advising Goodstory, he is an advisor to multiple Silicon Valley high-tech companies.

Marc Ladin

Founder and General Partner
Voice Punch VC


Marc Ladin is the Founder and General Partner at Voice Punch VC, an early-stage venture fund focused on voice tech.

Yusill Scribner

Head of Business Operations & Strategy
Impact America Fund


Yusill Scribner is the Head of Business Operations & Strategy at Impact America Fund, a venture firm that invests at the intersection of tech and social impact.

Linda Souza

Senior Vice President, Marketing


Linda Souza is a 7x tech startup marketer with more than 20 years of experience helping lead early-stage and growth-stage startups to successful exits.

Let us Guide you on your Journey from Founder to Leader