CHITRA RAGAVAN

Executive Coach & Strategic Advisor

Be a Positive Instigator!

Sign up for Positive Instigation Leadership Coaching!

“Hiring Chitra was the best decision I ever made. Every CEO needs a Chitra in the trenches with them.”
– Micah Winkelspecht, CEO and Founder at Gem

The Positive Instigation Coaching Program

The exclusive and proprietary Positive Instigation Coaching Program is designed for ambitious, purpose-driven leaders navigating complexity and transformation. It provides a structured yet deeply personal framework to solve high-stakes strategic, leadership, and brand challenges—with urgency, clarity, and integrity.

Positive Instigators are catalysts for meaningful transformation who spark change, lift others, and create lasting impact. They navigate adversity with resilience, challenge the status quo, and use setbacks to lead with purpose and integrity.

They act decisively, ask hard questions, inspire those around them, and turn adversity into opportunity with courage and creativity. Their leadership makes difficult work look effortless, and they empower others by making intentional choices. Positive Instigators are pillars of progress—not passive observers or chaotic disruptors.

This coaching intensive follows the Positive Instigation Method, which helps bold thinkers become bold leaders.

Book a Discovery Call to talk to us about our four offerings:

Leadership Rewire
Strategy Rewire
Brand Rewire
Advisory Rewire

Catalyst, Confidante, Coach

Chitra Ragavan is the founder and creator of the Positive Instigation Coaching Program, and CEO and founder of Goodstory Consulting, LLC, a strategic advisory and executive coaching firm working at the intersection of leadership, strategy, and brand. With two decades as a journalist at NPR and U.S. News & World Report and as a strategic advisor and executive coach, she brings a rare combination of investigative depth, pattern recognition, and clarity under pressure.

Chitra created the Positive Instigation Method to help bold thinkers become bold leaders — supporting CEOs, founders, executive teams and fund managers navigating complexity, reinvention, and inflection points. Her asymmetric lens — shaped by media, business, and tech— allows her to spot subtext, see around corners, and bring structure and momentum to even the most ambiguous challenges.

Chitra is a trusted advisor to top-tier venture funds, startup CEOs, and mission-driven organizations seeking catalytic leadership and long-term impact.

Through an intentional rhythm of questioning, reflection, and narrative excavation, the Positive Instigation Method creates space for recalibration, strategic insight and personal evolution. Built on a foundation of deep listening and creative rigor, the surfaces what’s buried, reframes what’s known, and activates what’s next. It’s a method for rewiring how you lead, decide, communicate, and build — from the inside out.